Product Image Size by Marketplace
Every selling platform wants a slightly different pixel size, and two of them enforce rules that will reject or suppress your listing outright. Each guide below locks a free browser-based resizer to that platform's spec — nothing is uploaded.
Compare at a glance
| Platform | Target size | The rule that bites |
|---|---|---|
| Amazon | 2000 × 2000 px | Pure white RGB 255,255,255, product filling 85% of frame |
| eBay | 1600 × 1600 px | 1600 px is the zoom threshold |
| Etsy | 2000 × 2000 px | Thumbnails crop 4:3 on desktop, square on mobile |
| Shopify | 2048 × 2048 px | Zoom enables at 2048; square is safest across themes |
Guides by platform
Amazon is the strictest, so build for Amazon
The four platforms are not equally demanding. Shopify has essentially no image rules — it is your own store. Etsy and eBay care about size and let you do what you like with backgrounds. Amazon enforces a pure white background at exactly RGB 255,255,255, demands the product fill 85% of the frame, and can suppress a listing entirely when an image does not comply.
That asymmetry is useful. If you prepare images to Amazon's standard, they work everywhere. If you prepare them to eBay's, half of them fail on Amazon. So when you sell across multiple platforms, shoot and edit for the strictest one and reuse downward.
The white background problem
Almost every rejection story on Amazon comes back to the same thing: a background that looks white and is not. Photographed white paper typically lands around 245–250 with a colour cast from whatever was lighting it. Your eye reads that as white. An automated checker reads it as not-white.
If your product is already isolated on transparency, our tools solve this — set the output format to JPG and the transparent area is filled with exactly RGB 255,255,255 before the image is drawn.
If the background is still in the photograph, no resizer can fix it. You need the product cut out first. That is a genuinely different kind of tool, and worth being clear about rather than implying otherwise.
Product image sizes — FAQ
Can I use one image across all four platforms?
Almost. An Amazon-compliant image — square, pure white background, product filling most of the frame, 2048 px or larger — satisfies eBay, Etsy and Shopify as well, because Amazon's rules are the strictest. Going the other way does not work: a photo shot on a wooden table is fine on eBay and rejected as an Amazon main image.
What single size should I export at?
2048 × 2048. It clears Shopify's zoom threshold, exceeds Amazon's recommended 2000, comfortably passes eBay's 1600 zoom line and meets Etsy's 2000 minimum. One export covers all four.
Why do the platforms all want square?
Because product images appear in grids — search results, collection pages, related items. Square is the only shape that tiles predictably without the platform having to crop or pad, and cropping is where products lose their tops and bottoms.
Does the background have to be white everywhere?
Only on Amazon, where it must be exactly RGB 255,255,255 on the main image. eBay and Etsy are permissive. Shopify has no rule at all. That said, white is the safe default if you sell on more than one, and consistency across your own catalog matters more than which colour you pick.
How do I get a pure white background?
If your product is already isolated on a transparent background, upload the PNG to any tool on this site, set the output format to JPG, and the transparent area is filled with RGB 255,255,255. If the background is still in the photo, you need to cut the product out first — no resizer can remove a background that is part of the image.
Are my product photos uploaded to a server?
No. Every tool here processes images inside your browser. Nothing is transmitted, which matters when you are preparing listings that have not launched.
Marketplaces revise their specifications periodically — these reflect current 2026 guidance, but confirm against the platform before a large upload. Selling on social too? See the social media image sizes guide.